Some players know the right way to rep The Town. How do you get the home crowd started? Just throw up the “O." Oaklandish started in 2000 and their mission is to spread “local love” by way of their civic pride-evoking tees and accessories, while creating quality inner city jobs for locals, and donating a portion of all proceeds to grassroots nonprofits committed to bettering the Oakland community. This shirt runs slim. Men may want to order one size larger than normal. 50% cotton/50% poly.